The Mid-Atlantic Blog

March 01, 2006

Iain Dale Hits The Nail On The Head

A good first person write up of the DC "Built To Last" speech, making some key points about the document. However, Iain gets it exactly right when he says the following, which I think sums up exactly the importance of this document...
The emphasis now is on what it is changing to, rather than what it has changed from. And that is certainly progress.

That is spot on. Marketing is largely a question of narrative, of direction, of story arc. The key thing this document does is not create a "Fight With The Right", but that it continues to emphasise the story arc that has been established: Conservatism is the future.
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